Adrien Picard

Digital & Creative Strategy Consultant

Digital expert in culture, lifestyle, and sports, I help brands craft their stories and connect with their audiences.



FR/EN



References
Skills
Who Am I
Background

Email
Instagram

Creative Strategy


  • Insight research
  • Creative concept development
  • Brand positioning consulting
  • Talent/creator recommendations
  • Agency sourcing and briefing

    

Content Production


  • Creative concept development

  • Art and creative direction

  • Scouting technical teams (videographers, designers, photographers, etc.)

  • Content management

  • Project oversight

  • Budget management

Digital Strategy 


  • Platform-specific campaign development
  • Editorial strategy tailored to each platform
  • Creative asset briefing and production follow-up
  • Project management
  • Data insight analysis
  • KPI monitoring

My Journey & Vision


After a foundational experience at TRACE TV, where I developed the group’s digital presence, I moved to London to refine my expertise, working with global brands such as Beats by Dre, Spotify, Puma, and Meta.

In this culturally diverse city, I sharpened my creativity by designing impactful campaigns for brands. Specializing in music, sports, and pop culture, I reconnected with the music industry during my last experience, leading the digital strategy for multiple labels and artists at Universal Music France.

At the same time, my passion for football and music led me to co-create Football Campagne and the Audiography podcasts. These projects allowed me to develop strong creative and editorial visions, centered around high-quality and exclusive content.

This blend of experiences has shaped my current vision: enabling brands to deliver culturally powerful messages to well-defined communities. With this approach, I now work as an independent Digital & Creative Strategy Consultant.

Experiences



Digital Innovation Manager

  • Led the digital strategy for local and international projects across three labels
  • Developed partnerships with streaming platforms and social media networks
  • Defined content strategies for artists
  • Designed marketing strategies in collaboration with CRM and Paid Media teams



    •  

    Content Curator 

    Curation and strategy around short-form video, creators, and audio content.

  • Curated podcasts for the Audio & Watch team (US Market)
  • Deep dive into trends and their cultural impact
  • Curated Instagram Reels (best content, creators, and trends)
  • Developed Reels content ideas for music artists and major sports events (Euro 2020, NBA Finals, Tokyo 2021 Olympics)




    • Lead Creative Planner

    Client : Spotify

    Defined Spotify’s creative strategy on social media for multiple European markets, including the UK and Germany

  • Delivered, supervised, and optimized Always-On content for Spotify’s European and South African markets
  • Created and produced content across multiple European markets
  • Managed teams and improved workflow processes across agency departments



    • Content Manager

    Client : Puma Football

  • Led creative direction and strategy for Puma’s social campaigns
  • Designed innovative brand activations for social media
  • Produced content for Puma’s social platforms
  • Budget management
  • Scouted production teams
  • Project management



    • Community Manager

    Client : Beats by Dre

  • Created a content calendar for Beats by Dre’s social media in the EMEA region
  • Identified key publishing moments based on territory and client strategy
  • Created and produced social media content
  • Copywriting in English and French
  • Localized campaigns, talent scouting, and influencer seeding for Beats by Dre in EMEA, with a focus on France (campaigns included Charged Up, B [READY], Got No Strings, Be Heard—winner of the "Best Social Strategy/Campaign for Travel, Leisure & Sports" category at the Drum Buzz Social Awards)
  • Insight research
  • Influencer marketing
  • Local trends analysis in sports, music, fashion, and culture, with a focus on France




    • Digital Manager 


  • Built a social media community (grew it to 3.4M followers across Facebook, Twitter, and Instagram)
  • Editor-in-chief of the brand’s website: selected and wrote news content, managed a team of three writers (2.5M monthly visits and 1.4M unique visitors at departure)
  • Managed multiple YouTube channels and optimized content for the platform (20M views in 2014)
  • Provided internal consulting on the creation of new media and content
  • Weekly KPI analysis

    •

    Freelance

    Snapchat - “Say It In A Snap” campaign (March 2025)

    Copywriter, Creative  - Weirdo (Snap’s creative agency)
    • Copywriting
    • Creative
    • Casting direction
    • Cultural insights




    DAZN (2023-2024)

    Independent  consultant  - Weirdo (DAZN’s creative agency)

    • Insight research
    • Brand positioning consulting
    • Talent scouting
    • Music curation
    • Translation
    • Production

    COMMUNICATOR WORLD (2018)

    Community Manager

    • Analytics
    • Community management & customer engagement



    GOLIN (2017)

    Community Manager

    • Copywriting
    • Editorial monitoring