Adrien Picard

Digital & Creative Strategy Consultant

Digital expert in culture, lifestyle, and sports, I help brands craft their stories and connect with their audiences.



FR/EN



References
Skills
Who Am I
Background

Email
Instagram

Creative Strategy


  • Insight research
  • Creative concept development
  • Brand positioning consulting
  • Talent/creator recommendations
  • Agency sourcing and briefing

    

Content Production


  • Creative concept development

  • Art and creative direction

  • Scouting technical teams (videographers, designers, photographers, etc.)

  • Content management

  • Project oversight

  • Budget management

Digital Strategy 


  • Platform-specific campaign development
  • Editorial strategy tailored to each platform
  • Creative asset briefing and production follow-up
  • Project management
  • Data insight analysis
  • KPI monitoring

My Journey & Vision


After a foundational experience at TRACE TV, where I developed the group’s digital presence, I moved to London to refine my expertise, working with global brands such as Beats by Dre, Spotify, Puma, and Meta.

In this culturally diverse city, I sharpened my creativity by designing impactful campaigns for brands. Specializing in music, sports, and pop culture, I reconnected with the music industry during my last experience, leading the digital strategy for multiple labels and artists at Universal Music France.

At the same time, my passion for football and music led me to co-create Football Campagne and the Audiography podcasts. These projects allowed me to develop strong creative and editorial visions, centered around high-quality and exclusive content.

This blend of experiences has shaped my current vision: enabling brands to deliver culturally powerful messages to well-defined communities. With this approach, I now work as an independent Digital & Creative Strategy Consultant.

CLIENTS